Tuning Into Consumer Mindsets
Ever Wonder What Goes On In People's Heads?
Running a business in an environment of uncertainty and change is not easy...especially when people are also seemingly shifting their thoughts about what matters most in that context too.
The good news is, with an understanding of why people do what they do, you can not only meet them at a comfortable social distance today, but you can also get ahead of this particular moment to develop strategies and solutions that will help your business thrive in the future.
At the head (and heart) of tscliving is founder and principle, Traci Croft, who has had a lifelong curiosity for creating consumer insight and a decades-long passion for developing brand innovations and delivering successful lifestyle solutions.
Consumer Insight:
Generational Cohorts
Each generation has unique formative year imprints which shape core values that last a lifetime.
“Whoever understands the customer best, wins.” ~ Mike Gospe
Brand Innovation:
Ideation
Creative sessions to inspire new thinking for brand product/service/experience solutions.
“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” ~ Ian Schafer
Lifestyle Solutions:
Contextual Change
The world in which we live is subject to change, resulting in a new set of consumer needs to be addressed.
“Understanding human needs is half the job of meeting them.”
~ Adlai E Jr Stevenson
Fine Tuned To Client Needs
Pay For Only What You Use
Who has an annual subscription or seat-based membership budgets in today's uncertain and budget-anemic world anyway? When you work with tscliving, you pay for only what you need...
by the hour, the day, and/or the week...and in such a way that it provides you with the greatest ROI in support of a new business pitch, a new customer target, or an unfamiliar sector.
Consultation
Partner with our subject matter experts when your team is trying something new and/or needs to get smart quick.
Facilitation
Leverage our proven methods and techniques when your team needs guidance and substance to achieve successful outcomes.
Presentation
Engage our dynamic speakers for virtual or in-person events in which you want to educate and/or entertain your team and others.
Tuned Up As Needed
We're always up for a new challenge that provides an opportunity to learn, to get creative, and find new solutions. If you've got an idea or project in mind and need a thought partner...we're willing to take a leap!
Who's Ready?
